Link building is not as easy as it sounds. It is a hard nut to crack and who else can understand better than someone who undertakes the task. Google algorithms keep changing from time to time and so, one needs to change one’s link building strategy in order to stay relevant to Google’s SEO rankings. While there is bazillion strategies to build links to your website, you need to narrow down your possibilities to choose the best one.
Few handfuls SEO tactics that are viable and work for most websites
The process of link building is all about reaching out to people who matter the most for your business. Outreach is a process which can make this happen for you in quick time. Outreach is where you reach out to people with an introduction to your content.
No, you do not need to burn the midnight oil in doing hours of research to produce any content. All you need to do is identify something which is good enough for a link. That something can be your personality, brand, business, service or product.
Though old school but guest blogging is still a useful strategy for link building. “Old is gold”, as the saying goes. It is a straightforward strategy for building links to your website. You write a piece for a website. When the website publishes your written piece, you get to link it your website.
However, the only thing about using this strategy is that you have to find out websites that look for the services of guest blogging. How do you find one? You can find these websites in the same way as you find other websites on Google. Normally these website appeal guest bloggers to make their contribution with the “Write for us” pages.
Link building with broken links
Broken links can be a source of irritation when you look for a piece of information and the link says that the page you wish to view does not exist. However, it can be useful from the standpoint of building a link to your website. How? It is a simple process.
First, you need to identify a broken link. It should be a link with an anchor text but when you click on the text, the page does not open. You can write a similar content which is relevant to the anchor text and then request the webmaster of the website to link your work to the anchor text instead of the dead link. That’s how simple and effective it is.
Sometimes you may come across a piece of content with the mention of your website but without backlinks. What does it mean? It’s simple: whoever has produced the content has knowledge of your website. You can communicate with the webmaster or admin of the website and request them to give a backlink with the ‘mention’ of your website which already exists in the content.
So, these are the top link building strategies that can earn links for your website in a few days’ time and bring healthy traffic to your website in a few months. If you don’t know about creating the link building profiles, you can get help from the experts. There are several institutes like SSDM (http://www.ss-dm.com/) are available where you can get assistance for backlink creation.